Types Of Research

Qualitative

1.    Relating to, measuring, or measured by the quality of something rather than its quantity: "a qualitative change in the curriculum". 2.    (of an adjective) Describing the quality of something in size, appearance, value, etc. Such adjectives can be submodified by words such... Normally consists of close ended question and could have multiple choice questions. E.g. How many magazines do you roughly buy a week?

Quantitative

1.    Relating to, measuring, or measured by the quantity of something. 2.    Denoting or relating to verse whose meter is based on the length of syllables as opposed to the stress... Generally consists of open-ended questions. E.g. What interests you in a magazine? OR What do you look for in a magazine?