Saturday, 18 February 2012

My Questionnaire

As I decided I would aim my magazine at individuals around my age, I wanted to know more about them. The questionnaire I created allowed me to gather more information about my target audience’s interests and what they generally look for in a magazine. The questions I included in my questionnaire were;

1) How old are you?
2) Who are your top 5 artists?
3) What 2 colours do you generally like most? If these colours were used on a magazine, would this attract you?
4) What genre of music interests you most?
5) What do you like to read about most in a magazine; celebrity gossip, music industry news, latest fashion tips, upcoming artists, gigs, tours, posters etc.
6) Who is your favourite celebrity?
7) What magazines do you normally buy?
8) Would you buy a magazine because it contains a poster you want?
9) What interests you most in a magazine?
I chose these questions because I wanted to gather a wide range of information that could help me construct my magazine. As I had decided my target audience would be young people (not exactly sure buy most probably girls), I decided that it would be best if I handed out the questionnaire to individuals with in Norbury Manor. This meant that the questionnaire was being answered by individuals from the age of 12-18, because year 7’s to 13 answered the question.
The results helped me gain a wider understanding of what individuals within this age range look for and expect from a magazine. I focused more on the females that took these questionnaires. I found a range of results but a lot of what I found was what I expected. Individuals from the younger years more commonly wrote down answers such as ‘Cher Lloyd, Justin Bieber, One Direction’ and most of the younger aged individuals chose Pop as the genre of music they’re most interested in. They also chose more stereotypically girly colours such as ‘pink, purple, red, orange, baby blue’. Many said that the gossip about their favourite celebrities and interviews interested them the most. Older aged individuals generally bought magazines.
The answers of older individuals were a lot more different. Not as many were interested in pop magazines and instead some were also interested in genres such as rock, hip hop, RnB etc. They were a lot more dissimilar. This made me think about whether my idea would really work well or not. Instead, I could make my pop magazine different to other pop magazines. I could keep the normal theme in pop magazines but with an edge. I am still not exactly sure how I would do this but it could for example be the type of artist I write about.

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